![]() ![]() And I love that the iconic Aperture logo replaced our usual typeface.”Īs Lang admits, “I have a good eye for photography”-Erik Swain, Katy Grannan, Matt Licari and Elspeth Diederix have all contributed images for his campaigns-and Bee is no exception. “In the end it all just worked together-the warm fragrance mirrors Olivia’s photograph, a young man’s silhouette against a bright red orange and lavender sky. “I think the whole package-fragrance, visual and a charity component since a percentage of sales goes to Aperture foundation-was about thinking outside the box quite literally,” says Lang, who chose the final image for his packaging from Bee’s “Quiet” series. The two had a Skype conversation last September and “made it happen,” previewing the fragrance at an event at Paris Photo 2013. For this project, says Lang, “I was intrigued by this very young, very skilled photographer Olivia Bee from Oregon whose work I had originally seen in a European magazine.” “My only request was to pick the artist,” says Lang, who admits that photography has been the inspiration for the line’s scent development since he started the company in 2002. ![]() After a chance meeting with the Aperture Foundation , the fragrancer and the institution-both of whom have long championed the medium-thought to collaborate on something special. The project he’s speaking of, Aperture, arose two years ago while he was working on an olfactory idea that was “dirtier” than his previous four scents (Anvers, Anvers 2, Lightscape and Nightscape). “It’s actually quite mesmerizing how fast this project materialized,” says Ulrich Lang, the mind behind the line of cult-followed-and art-focused-collection of boutique fragrances Ulrich Lang New York. ![]()
0 Comments
Leave a Reply. |